Who we supply
Most of our customers are independent businesses serving African and diaspora communities. Here is how we work with each type of buyer.
African and international grocery stores
Your shoppers come in for specific brands and pack sizes, and they notice when a staple is missing. We stock the everyday lines by the case: flours, spices, frozen fish and leaves, teas and porridge flours. Approved accounts see live stock online and can reorder from their order history.
- Mixed cases across categories count toward the $500 minimum
- Pickup in New Albany, IN, or delivery to all 50 states
- Order online, by phone or on WhatsApp
Restaurants, caterers and food service
Kitchens cooking East and Central African menus need consistent flour, fish, leaves and spices. We supply bulk packs where available, frozen proteins and vegetables shipped in refrigerated trucks, and the spice blends your recipes depend on.
- Frozen goods delivered in refrigerated trucks
- Orders confirmed by 4:00 pm ship the next business day
Distributors and resellers
If you resell African groceries in your own region, we can supply by the pallet or the truckload, from 200 lb to full loads. Talk to us about your territory and volumes.
- Pallets from 200 to 2,500 lb
- Full truckloads quoted per load, dry or refrigerated
What every customer gets
Products from the source
We import directly from producers in Rwanda, Uganda, Kenya, Tanzania and the Republic of the Congo, alongside West African and international lines and our own Watamu brand.
Careful rotation
Stock is batch-tracked and picked first-expiry-first-out, so you receive the freshest dates we hold.
Clear paperwork
Quotations, invoices and delivery notes come from one system, and your order history is in your online account.
Ready to stock up?
Open a wholesale account in a few minutes, or send us your product list for a quote.